PHILOSOPHY OF RMS
After many years in the fashion and make-up industry, I've learned a lot about the impact of daily exposure to chemicals in beauty care products. I've seen what works and what doesn't live up to its promises. I see the results of taking a quick-fix approach to looking good. I know first-hand the price our health can pay in the pursuit of beauty. I realized that what women need is a cosmetics line that is as pure as possible, one that creates a solid foundation for anti-aging and long-term beauty.
RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. I was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin. Today's cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact… anything alive interacts.
This is where RMS Beauty breaks away from the pack of natural cosmetics. RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vitamins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects. RMS Beauty has also taken extreme care in the use of minimal heat in the manufacturing process of this product in order to keep all nutrients and healing properties alive. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO) etc. RMS Beauty is full of healing nutrients – nutrients that work synergistically with the skin, and are in harmony with nature and our environment. Each ingredient in RMS Beauty is carefully chosen to create a dialogue with the skin. Your touch activates the life force of the product, and nutrients interact with skin to promote hydration, softness, and luminosity.
Have fun with RMS Beauty. Colors can be mixed together, creating a personalized palette to enhance every mood. Unrefined, organic, healing agents provide easy blending, even for those who feel intimidated by makeup. By incorporating RMS Beauty into your daily regime, you will experience a revolutionary simplicity that takes minutes to apply, but adds a wealth of vital nutrients to your skin.
And our concern for health and beauty extends far beyond us, to the very planet that supplied us with these healing ingredients. Packaging for RMS Beauty products is minimal, and all of it is biodegradable, recyclable or reusable.
The RMS Beauty line is about supporting your natural beauty and long-term health. It's about reviving your youthful glow and letting that shine through, rather than covering and concealing with layers of chemicals. The RMS Beauty line works. It's as simple as that.
This is makeup unlike any you have seen before. Consider it skin care with mineral color